Tony Khan’s “War”: AEW Collision and What ROH Could Have Been

First off, let’s be clear: there isn’t really a wrestling war right now. Tony Khan believes there is. Certain elements of the Internet wrestling community think there is (and actively partake in dropping bombs) and talent pretends there is when it’s contract renewal time. But the reality is, there can’t be a war when one company is so far ahead of the other in terms of TV ratings and revenue.

Nothing AEW achieves will put WWE out of business. WWE was recently valued as a $9.3 billion enterprise as it formed a new company following Endeavor’s acquisition and merger with UFC. That combination touted as being worth in excess of $21 billion.

Tony Khan couldn’t get a TV deal for Ring of Honor.

In the war between WWE and WCW, it was a fight to the death. This time—at best—it may slightly affect WWE’s bottom line if AEW continues to grow, and ran live events on the same days as WWE’s non-televised shows. AEW’s arrival has actually generated more chances for wrestlers to work. It’s opened up the wrestling world and brought in more fans, or at the very least, brought back those who had become disenfranchised.

What was notable in the Monday Night War was how WWE had to change its game. Vince McMahon’s natural inclination is to have PG, cartoony characters. When WCW produced an edgier product, Vince had to adapt. The Attitude Era was the result and has been viewed with nostalgia ever since.

In the modern day faux war, Tony Khan is the one holding the edgier, more adult based product. Blood may be banned in Stamford but Jon Moxley is contractually obliged to bleed every time he hears a bell ring. In this generation, the product closer to the Attitude Era has failed to win the ratings battle against RAW and SmackDown.

Eventually, the children currently watching WWE will outgrow it and migrate to AEW. Until then, Tony Khan needs to secure more viewership. Even the acquisition of big WWE names didn’t significantly budge the needle. CM Punk had a great Rampage debut but it didn’t translate into a massive return each Wednesday. Bryan Danielson is beloved by fans as one of the best wrestlers on the planet. He’s in a place now where he gets to prove it. The problem for TV ratings is, not many casual WWE fans care about wrestling, especially if it’s caked in violence.

The best way to directly compete with PG WWE is by creating PG content.

This is where Tony Khan faces a conundrum. AEW has a strong identity and style. Migrating to a PG show would all but kill the company. Its loyal fans (which are an organic fanbase) would leave, in the short-term it would fail to turn the heads of WWE viewers. The chances are, Tony doesn’t even see it as an option. But there are several (imperfect) solutions.

AEW’s TV shows are finally back in the groove after removing Ring of Honor content from weekly programming. Which brings us to option one. Ring of Honor, up to this point, has been presented along the same lines as AEW. Admittedly, its history doesn’t look like the natural fit for a PG presentation. But if you took a highlight reel from WWE’s Attitude Era, that would be a hard sell to a modern day TV exec for a PG Sports Entertainment show. Still, here we are.

ROH could easily be repackaged. The fact is, it failed to secure a TV deal after months of Tony Khan shilling the product on TBS and TNT. It would be superbly optimistic to expect the relaunched Honor Club to recruit a notable subscription count. Not many will pay $9.99 just for a weekly show.

Unless they are going to offer specials like Impact Plus, Tony Khan may need to return to the drawing board and turn ROH into the family friendly version of his universe. Women Of Wrestling’s ratings prove there is a market for a commercially friendly audience. Its ratings trounce Impact Wrestling, which itself is a solid product. He’d find it an easier sell to those in charge of cable channels to pick up a rejuvenated family version of AEW in the guise of a new ROH. There’d be enough separation between AEW and ROH to dispel fears that the PG audience may inadvertently be drawn to the edgier Wednesday and Friday shows.

The market exists to break WWE’s dominance (if not its profits) but the first rule of showbiz is to give the people what they want. The majority clearly want the soft version of wrestling that fills three hours of television every Monday night. Unless brand loyalty is so strong with WWE that people will watch it regardless of what they churn out. We know this can’t be entirely true. Ratings have improved since Triple H’s arrival as Head of Creative, proving it isn’t watched mindlessly by everyone.

Luring the WWE fanbase with a throwback product hasn’t made a significant dent into WWE’s coffers. It’s time to try with a direct imitation. It worked for WWE in the Nineties. DX was a reaction to nWo. The whole vibe of the Attitude Era was taking what WCW started and trying to do it better. History tells us they succeeded.

History has a way of repeating itself. Imitation is the best form of flattery. It’s time Tony Khan flattered WWE by creating a copy so good, it makes loyal viewers switch sides.

The rumoured AEW Collision show could be this vehicle instead of ROH. A two-hour Saturday show would need to resemble Dynamite’s story progression more than Rampage’s pure action dynamic. To differentiate, and prevent Rampage becoming irrelevant, this could be the PG show AEW has on offer. All the reasons listed above for changing ROH can be applied here instead.

Or we have the option to amalgamate and instead of it being AEW Collision, it is a ROH two-hour show called Collision headed by a returning CM Punk. The story is already written: he can’t work with the “children” in AEW and The Elite, so he’s dragged ROH to network telly.

The most outlandish—and biggest risk of all—would be for Tony to create yet another new brand. It would be free from AEW and ROH’s adult orientation and could start on a blank page. It could still use CM Punk in the role described. 

What Collision can’t be is Dynamite-lite, offering nothing new to AEW’s TV library. Being a two-hour show, all signs point to AEW needing a brand split. This would enable them to use their sizeable roster more effectively (and expect more free agents in the coming months following WWE’s buyout). But this alone won’t improve ratings or market penetration.

Tony Khan can’t win his imaginary war, but he can become something more like an equal than an afterthought if he acknowledges there needs to be a flavour for every fan out there. Whether its Collision or ROH he uses as the vehicle for this—or even a new brand—he needs to think outside of his box.

However, if he chooses to keep the new status quo and sit on one million viewers in order to maintain his vision, that should be applauded and respected. What he has created is the alternative many of us craved. And by its nature, alternative is rarely ever mainstream.

WrestleMania 39 — Review

WrestleMania Hollywood is in the books now. It led to shocking some, attempting its own cinematic ending. The anticipation fell flat in some areas, exceeded in others.

Below is the Twitter feed of scores as the two nights unfolded and post-match opinion:

Night 1— Saturday

While Cena Putting Theory over wasn’t a shock, elements of the bout were — including the finish. It was a bland start to the Showcase of the Immortals, and make no mistake, John Cena is one of the immortals in this pantheon. There’s some leeway given to a part-time performer, and they designed the finish to protect the 16-time World Champion.

But are we supposed to think Big Time John has left his in-ring experience on a Hollywood set? This isn’t even a reference to a lack of thrilling action. The false finish where he thought Austin had tapped was excruciatingly cringe.

The criticism comes from a place of disappointment. The cheap shot to win, without Cena ever looking near his best or a credible threat to Theory’s US Title, means that one big last match appears less likely. Another go around with a fellow legend doesn’t work as well when one of them has taken soft losses.

The Tag Team Fatal 4-Way was one match I saw as filler. It left me in the awkward position of having to temper its rating. It was a great match. Fast-paced, standout moments — take a bow Chad Gable. He hit a German suplex on Braun Strowman. It was a tremendous show of strength and technique. For a match this writer had little interest in seeing before the bell, it paved the night well for some great action. This felt like WrestleMania had started.

WWE has a history of dropping the ball and doing the wrong thing in big matches, killing its own stars in the process (hello, Bray?). The fear going into the event was Rollins was going to be fed to Logan Paul. Thankfully, that never happened, and arguably WWE’s most prolific performer’s legacy remains intact.

The match itself lacked the impact seen in Paul’s bout with Roman Reigns. That’s probably due to the shock factor dissipating: we know Paul can hold his own between the ropes now.

The above Tweet says it all. It had some legends, two of the biggest women in today’s WWE and it was bang average. This is what nostalgia gets you in 2023.

Many loved this result, but it makes little sense. In hindsight, it wasn’t important to keep The Judgment Day’s momentum going (more on that later), but surely it was wrestling props for Rey to put his son over? Nothing will harm the legacy of the man freshly entered into the WWE Hall of Fame. He’s not winning another world title. Letting Dom bag the win would provide his lad with the sort of boost others can’t buy.

But the babyface won — it was time to start a tab on that front.

Sometimes in professional wrestling, it’s important to give the fans what they want (more on that later). The last time Ripley and Flair met at WrestleMania, the Queen was put over to keep her legacy intact, and let her run with the NXT Title to challenge AEW on Wednesday nights. The effects were only detrimental. AEW continued to draw more viewership every week, and Rhea Ripley’s natural momentum was derailed.

Through hard work, Ripley is seen as a legitimate threat again. She avenged her loss here in a match which was the best of the night so far. Charlotte Flair — for all the criticism she gets about being too protected — is afforded this position because of how good she is at putting on bangers. This was no exception. She has a way of making you feel every klump, and the way she sold in the dying moments was nothing short of epic.

Charlotte will be back, and will reign again. But this was the right call for what WWE needs now. The match rating perhaps should have been higher but the WrestleMania calibration gauge was in a state of turmoil with what it’d already seen and what was expected to come. Ratings made in the moment shouldn’t contain too much emotion [good luck with that – Danny].

As a final thought: this always should have been the main event on the first night. It sends the women’s division back a little when the tag team division, scorned by WWE for so many years, is seen as the bigger match (admittedly, if probably was a bigger draw — even so, it feels off).

Speaking of emotions, it doesn’t come much bigger than Sami Zayn teaming with Kevin Owens to take down The Bloodline, by way of the Usos. This was another example of WWE giving the fans what they expected. It needed the feel good pay off which was duly delivered. Fans online and other reviews have perhaps graded it on heart because the wrestling itself wasn’t the best match you’ll ever see.

But it ticked all the boxes. And that is what prevents it getting a higher rating — it was an exercise in reaching certain checkpoints, almost formulaic, for a result that was never in doubt. It set the whole “is the Roman Empire crumbling?” narrative into play.

Night 2 — Sunday

Is there any bigger sign that WWE is merging with UFC and Vince is back at the creative controls than Brock Lesnar reasserting his dominance? Sorry, my bad, that line was meant for a day later. This was a match that no one asked for, and we all remembered why afterwards. Brock is too important to waste in matches like this. The whole size issue was a flat gimmick. It was Brock beating a lower mid-card talent.

There’s nothing positive to add about the Rousey/Baszler win in the Fatal 4-Way, other than it was a good excuse to fill up on the snacks, do some ironing, and tidy my bookshelf.

The fans that were wax lyrical about this online are the same ones dismissive of AEW and the indies. Everything that was good about this match — and there was a lot of good — was a watered-down version of what you can find regularly elsewhere. Gunther winning was the correct call. He’s been handled well and when he transitions to a world title bout, he’ll appear a credible threat.

The tease that this is the one belt Sheamus hasn’t won left some doubt in the match. Personally, since he’s blocked me on Twitter following a sense of humour transplant, I’m pleased he went home empty-handed [at least you’re not bitter — Danny]. You have to feel for Drew, though. The pandemic WWE Champion has been denied a packed WrestleMania moment and appears to be slipping further down the card, perhaps out of WWE altogether.

Heading into the event, a great match was all but guaranteed. The outcome was less clear. Asuka may have been used like the modern day Sid Justice. She appeared indestructible heading into Mania, only to be beaten by the champ.

Except Bianca Belair is no Hulk Hogan — she’s infinitely better.

It takes two to make a great match, so all props to Asuka. In hindsight, this was the best match across the two nights. While the build was good, the contest itself is what pushed it over the line as the one to rewatch.

In all honesty, the match was only rated this high (6/10) because of the effort and commitment. Finn Balor clearly took a nasty blow to the head as Edge threw a set of ladders his way. Based on what we saw, one of the matches this writer was most looking forward to, fell apart and fell flat.

Where to start? Circumstance played its hand. Balor clearly needed important treatment after the ladder shot. But a company as experienced as WWE should be able to think on its feet quick and weave a new story element into play. Saying plainly that The Demon is receiving medical attention kinda kills the idea of The Demon persona.

But we shouldn’t have worried about this. Edge won the match, and with it, The Demon is dead. It’s a shame. It could have been this generation’s version of a rarely used Undertaker. Which has also been said about someone else, many times…

Once Edge won, it was clear WWE were keeping the gold on Roman Reigns. If you’ve watched enough pro-wrestling, the sign posts are always clearly marked. The tally of babyface wins reached its threshold. And with it, The Judgment Day lost its teeth. 

Before we dive into the main event, some loose ends:

I didn’t want to comment on The Miz’s WrestleMania treatment. He’s poorly utilised and under-appreciated by the WWE and its fans. He shouldn’t be getting buried in unexpected matches. But it would be remiss not to mention Snoop Dogg’s quick thinking to save the Shane McMahon segment.

There were some questionable matches on the card. That aside, there was probably about two hours wasted each night on filler. There were opportunities for people like Bobby Lashley and LA Knight to feature.

This rating took some flack online. But it was overbooked. The story (which Cody never finished) didn’t require the interference. There were more near falls than a drunkard walking on ice. Which was fine, it ramped up the tension and emotion even more. And this was a match built on emotion.

So it would have been fine to have Reigns win clear after a war of attrition. That would keep his standing as the man to beat intact, while still keeping the story alive for Cody. After such a strong showing, he could still have been considered a credible and deserving opponent.

And for the record, I have no issue with the result. (Sorry, Amy.)

Many were left dumbfounded, and one point is absolutely valid: this was the most perfect time to pull the trigger on The American Nightmare. There’ll never be a better chance to coronate Cody. But what was the best outcome for Cody was only the best outcome for Cody. For WWE, it would have created a few issues.

Firstly — and the Vince McMahon return may have played a factor here — dethroning the modern day Bruno Sammartino would make some a little uneasy in Stamford when the candidate is a guy who set up a rival company and never challenged for their world title.

Now maybe when he signed for WWE, he was the chosen one, and they could have ironed this issue out during a year-long campaign of proving his value. He was well on his way to doing this by overcoming Seth Rollins in every meeting (including the unforgettable Hell In A Cell). But due to injury, it was a small record when going up against the sheer dominance of Reigns.

A story is made up of many chapters, it feels like Cody’s WWE return requires a few more so when he does (if he does) finally become World Champion, no one can say he was gifted the belt. Everything worth working for is hard fought. Cody is about to enter his Hard Times.

While the perfect WrestleMania moment may have slipped through his fingers, a more enriched crowning now awaits.

Overall, despite how the cards looked on paper, Saturday was the best of the two nights. The general consensus has credited this WrestleMania as the best in years. Maybe that shows how lacklustre they’ve become. It was better than average, but once the dust settles, it won’t be making any top ten lists.

7/10

FTR with Dax Harwood Live (March 30, 2023) — Review

In a weekend filled with wrestling, a live episode of FTR with Dax Harwood aired on Fite TV. It clashed with Impact and NJPW’s Multiverse United, so it speaks volumes about those involved that this writer believed it took precedence over a PPV crossover.

I’ve always been one for intrigue. I still slow down for car crashes. On some level, the FTR with Dax Harwood podcast offers a mix of these. You’re going to be afforded some insight, a look behind the curtain, and there’s a chance Dax will say something to anger either a fellow wrestler, the fans, or both.

He’s completely aware of this. Throughout, there were comments made about his tendency to rub people up the wrong way. It was good to see Cash Wheeler offer the sort of support most of us can only dream about receiving from our friends. It’s the strength of that connection which permeates into their on-screen characters. Fans want to fight for FTR.

The cloud of a WWE departure still looms large. Anyone hoping for hints here will be sorely disappointed. There were as many throwaway comments which support the idea as there were working against it. If they are leaving, they’re giving the job for The Gunns every service. The AEW Tag Champions appeared in the middle of proceedings, cut a generic promo, and were escorted out.

Gimmicks never take breaks, ask Mark Galloway.

Special mention for how good Matt Koon is live with an ad-lib.

What came across strong was how Dax has filled his life with good people. Powerhouse Hobbs appears to be the most genuine guy in the business. Despite personal tragedies that would have floored most people, he’s continued to develop into a main event player.

Shawn Spears is an honest speaker. Acutely aware that by not politicking, he’s probably placed a ceiling on his career. But I agree with the ethics of this choice: it’s better to have restrictions placed upon you that represent integrity, than sell your morals and float into corruptible purgatory.

With Wardlow on stage, they spoke of how good The Pinnacle should have been. FTR with Spears and Wardlow could still be repackaged, minus MJF, and cause havoc as a fan-favourite act. It would work because these guys have each other’s backs.

One thing that stood out for me was how this live chat inadvertently highlighted an issue affecting both AEW and WWE. In all fairness, it actually is a bigger problem for AEW. There were two moments in the show when it came to light. The first was when Cash and Dax took a question from a nine-year-old boy. He’d asked what their dream match would be and for what titles.

Dax, attempting to gauge the boy’s knowledge, asked for his favourite wrestler. Dax offered Cena from WWE, Kenny Omega from AEW. Cena probably hasn’t been around enough in recent times for a nine-year-old to appreciate. Kenny is beloved by wrestling purists and fans who have followed him elsewhere. But Orange Cassidy probably engages more with kids, and no disrespect – he is a special talent, and deserves all the success coming his way – OC isn’t a Cena, a Hogan, a Rock.

The silence of the nine-year-old made more sense when Shawn Spears spoke about how he loved the wrestling part but had always been driven by the character aspect. That characters pulled him into the sport. He mentioned Mr. Perfect. This rang so very, very true. He was the first character that pulled me into WWF. As a kid, my finisher of choice was the Perfect Plex. Not a fancy move (a fisherman’s suplex) but cool because I’d bought into the man delivering it.

Perhaps there are too many professional wrestlers nowadays too wrapped up in themselves. They’ve forgotten the goal to get over with the fans. Sure, many big names were notorious for backstage politics, but they used their drawing power to leverage the outcomes they wanted. Nowadays it seems wrestlers learn to politick an hour after learning their first hip toss.

FTR with Dax Live assured us there are genuine good guys in the business, we just need to give them a chance to shine.

FTR Risk a post-WrestleMania Backlash

The are they, are they not staying? situation regarding FTR’s AEW status drags on. On this week’s FTR with Dax Harwood podcast, his opening language seemed to lean toward an impending exit.

The title and premise of the show was former boss Triple H. This in itself, looked like a pointer of sorts.

That some duly criticised on Twitter. The podcast account even quote retweeted it with the blithe remark: Or, a podcast topic. It would be naive to assume Dax Harwood and Matt Koon don’t meticulously plan the podcast and how FTR aren’t aware of its implications on their career. It’s more than just a place for musing over things, it can be a tool to get things rolling or support the gimmick.

It was telling that Dax stated he couldn’t reveal their decision because they were still under contract. That, taken on face value, would indicate they can’t say anything that could be misconstrued as a breach of AEW terms. Technically, they won’t have been able to hold talks with WWE yet. If they were staying with AEW, there’d be no contractual restraint to making the announcement.

Ladies and gentleman, welcome to the once lost art of kayfabe. Resurrected here to make us ponder if they are/are not resigning. As I stated on Twitter, it’s either a great swerve or Dax is trying his best to prepare AEW fans for disappointment. He goes on to ask for understanding in the podcast, that he’s done what’s best for his family.

This could either mean more money with WWE or less dates away from home by staying with AEW.

All the issues that made him leave WWE in the first place could resurface, but if I’d been lucky enough to live out the dream as a professional wrestler, I’d be lying if I said the idea of a big WrestleMania moment wouldn’t prove tempting. But not many will get the Cody Rhodes style perfect return on the Grandest Stage of Them All. And such moments are fleeting and fade fast if the rest of the run is a painful slog.

The uncertainty of their status risks alienating notable portions of their fanbase regardless. From a selfish point of view, this writer wants them to remain with AEW. Both weekly TV shows are watched and every PPV, sometimes the Dark and Elevation get added. As for WWE, it’s only the Premium Live events and the odd highlights package.

If they make the switch, I can’t see me coming along for every minute. Despite Triple H’s improvements to the product, WWE television still fails to match my expectations of what a wrestling show should be. Any spare time would go to NJPW first.

Aside from WrestleMania, there is still more they can add to their legacy in AEW. They could restore credibility to the Tag Team division. Quite how it’s gone from the strongest tag team pool on the planet to having The Gunns as champions is a mystery, a crime, and Tony Khan’s biggest failing since starting AEW.

Having FTR win the belts, and spend a significant amount of time overcoming all challengers, while reclaiming gold from elsewhere, holds more weight than a pop at a WWE event. By staying in, they can be accredited with any rise the company sees, perhaps one day filling a stadium under the AEW banner.

Still, the choice is theirs. But the extended wait risks causing more damage than any pay-off is worth.

Listen to FTR with Dax Harwood on all major providers of Podcasts and via Megaphone.

Why I’ll Watch WrestleMania (by an AEW fanboy)

I haven’t watched a full WWE PPV since Evolution. I totally believe in the positive strides taken to recognise women in Sports Entertainment, and in that particular point in time, they deserved all the attention not because of the “Women’s Revolution” but down to the fact they were markedly better than the male counterparts.

I stopped watching WWE because of Bad Creative and the Saudi situation. Any company that can ignore murdered journalists and still collect a pay cheque is morally bankrupt. Evolution came at an unfortunate time for me to make that ethical choice. Once the PPV was over, the Network was cancelled.

On Saturday, I will again decide to become an active subscriber. (This will be on the back of one of my many personas who have yet to take a free trial.) Much has changed in the intervening period. I’ve become AEW – I’m All In. WWE has further morphed into the modernised version of eighties WWE that was trounced by an emergent WCW. If you can’t learn from history, you are destined to fail. Vincent K. McMahon doesn’t view history – he has a clearly defined end version he’s been trying to paint for years.

Starting Saturday, even Vince will be forced into parts unknown. Everyone around him advised it was best to have a WrestleMania delay. Vince refused. It could be he’s so stubborn, he needs to see WrestleMania chalked off his calendar on exactly the correct date.

It could also be that the most successful and influential wrestling promotor of all time knows how to make prosperity out of chaos.

WWE will always be able to say WrestleMania proceeded unabated. The pre-filmed nature means they can aim for a cinematic feel. Vince is on record saying he makes movies. This is his chance to make The WrestleMania Movie. The two-night affair is also a handy trial. The event has become too long. Now they have a chance to see if two nights, two main events, is palatable.

I’ll be watching WrestleMania this year because it’s a once in a lifetime experiment. If they get it right, it’ll be like nothing we’ve seen before – or will again. AEW has done a far better job with its crowd-less shows so far. It could be WWE has deliberately downplayed the Performance Centre so what we see this weekend blows us away.

The Showcase of Immortals has never been so intriguing.

Now, as long as The Fiend wins, Goldberg is exiled, The Man finishes looking strong, Charlotte Flair loses, Drew looks strong, The Undertaker comes as the American Bad Ass and Edge is retired with an RKO, WrestleMania will be a great success.