Lovers of WWE, along with its sycophants, slaves, and fan service outlets, lauded John Cena’s Brussels Heel pitch. It proved that if you’ve swallowed The Fed shaped pill and drank from their Kool Aid, any above average match is a five star classic and a run-of-the-mill promo is Shakespeare.
It’s not that Cena’s promo was terrible on Monday’s Netflix show. It was just very . . . meh. After a near perfect execution of his turn at the end of Elimination Chamber, the (delayed) follow up was empty. The turning on the fans trope is tired. Cena’s new character came across as two-dimensional, when he has the capacity to play a much deeper role. There’s certainly scope for a multifaceted Heel Cena. Well, at least there was. Now, we’re left with one who’d had enough of no one asking if he was okay.
The potential to explore the extent of his new relationship with The Rock should have been front and centre. With that, he could have described what “selling his soul” entailed and what he’s already received.
Alas, that never happened. It feels all intelligent plans were scrapped and instead, someone read Vince McMahon’s diary from the Seventies to find out what makes a basic bad guy.
Old school heat — but not in a good way.
To think, once upon a time when they considered flipping Cena, he made a new entrance theme and sought out different attire.
When the time actually came, it was more of the same, diluted down into a bitchy, misguided, bitter part timer.
It was easy to boo last Monday. But it wasn’t because of the excellent character work bringing on genuine heat. It was the standard of the segment.
And people called this industry changing? Comparing it to Hogan and the nWo.
The Big Show had better Heel segments and he had more turns than an F1 car.
SmackDown sucked the following Friday in Italy. A segment with Reigns, Rollins and Punk should have offered the chance to upgrade the verbal barbs. It was short and hardly sweet.
RAW is in Glasgow, Scotland next. A rough, gritty city. Babyheel Cena needs to soak up the local atmosphere and reboot his new persona or the Road to WrestleMania is going to feel like a grind.
