Tony Khan’s “War”: AEW Collision and What ROH Could Have Been

First off, let’s be clear: there isn’t really a wrestling war right now. Tony Khan believes there is. Certain elements of the Internet wrestling community think there is (and actively partake in dropping bombs) and talent pretends there is when it’s contract renewal time. But the reality is, there can’t be a war when one company is so far ahead of the other in terms of TV ratings and revenue.

Nothing AEW achieves will put WWE out of business. WWE was recently valued as a $9.3 billion enterprise as it formed a new company following Endeavor’s acquisition and merger with UFC. That combination touted as being worth in excess of $21 billion.

Tony Khan couldn’t get a TV deal for Ring of Honor.

In the war between WWE and WCW, it was a fight to the death. This time—at best—it may slightly affect WWE’s bottom line if AEW continues to grow, and ran live events on the same days as WWE’s non-televised shows. AEW’s arrival has actually generated more chances for wrestlers to work. It’s opened up the wrestling world and brought in more fans, or at the very least, brought back those who had become disenfranchised.

What was notable in the Monday Night War was how WWE had to change its game. Vince McMahon’s natural inclination is to have PG, cartoony characters. When WCW produced an edgier product, Vince had to adapt. The Attitude Era was the result and has been viewed with nostalgia ever since.

In the modern day faux war, Tony Khan is the one holding the edgier, more adult based product. Blood may be banned in Stamford but Jon Moxley is contractually obliged to bleed every time he hears a bell ring. In this generation, the product closer to the Attitude Era has failed to win the ratings battle against RAW and SmackDown.

Eventually, the children currently watching WWE will outgrow it and migrate to AEW. Until then, Tony Khan needs to secure more viewership. Even the acquisition of big WWE names didn’t significantly budge the needle. CM Punk had a great Rampage debut but it didn’t translate into a massive return each Wednesday. Bryan Danielson is beloved by fans as one of the best wrestlers on the planet. He’s in a place now where he gets to prove it. The problem for TV ratings is, not many casual WWE fans care about wrestling, especially if it’s caked in violence.

The best way to directly compete with PG WWE is by creating PG content.

This is where Tony Khan faces a conundrum. AEW has a strong identity and style. Migrating to a PG show would all but kill the company. Its loyal fans (which are an organic fanbase) would leave, in the short-term it would fail to turn the heads of WWE viewers. The chances are, Tony doesn’t even see it as an option. But there are several (imperfect) solutions.

AEW’s TV shows are finally back in the groove after removing Ring of Honor content from weekly programming. Which brings us to option one. Ring of Honor, up to this point, has been presented along the same lines as AEW. Admittedly, its history doesn’t look like the natural fit for a PG presentation. But if you took a highlight reel from WWE’s Attitude Era, that would be a hard sell to a modern day TV exec for a PG Sports Entertainment show. Still, here we are.

ROH could easily be repackaged. The fact is, it failed to secure a TV deal after months of Tony Khan shilling the product on TBS and TNT. It would be superbly optimistic to expect the relaunched Honor Club to recruit a notable subscription count. Not many will pay $9.99 just for a weekly show.

Unless they are going to offer specials like Impact Plus, Tony Khan may need to return to the drawing board and turn ROH into the family friendly version of his universe. Women Of Wrestling’s ratings prove there is a market for a commercially friendly audience. Its ratings trounce Impact Wrestling, which itself is a solid product. He’d find it an easier sell to those in charge of cable channels to pick up a rejuvenated family version of AEW in the guise of a new ROH. There’d be enough separation between AEW and ROH to dispel fears that the PG audience may inadvertently be drawn to the edgier Wednesday and Friday shows.

The market exists to break WWE’s dominance (if not its profits) but the first rule of showbiz is to give the people what they want. The majority clearly want the soft version of wrestling that fills three hours of television every Monday night. Unless brand loyalty is so strong with WWE that people will watch it regardless of what they churn out. We know this can’t be entirely true. Ratings have improved since Triple H’s arrival as Head of Creative, proving it isn’t watched mindlessly by everyone.

Luring the WWE fanbase with a throwback product hasn’t made a significant dent into WWE’s coffers. It’s time to try with a direct imitation. It worked for WWE in the Nineties. DX was a reaction to nWo. The whole vibe of the Attitude Era was taking what WCW started and trying to do it better. History tells us they succeeded.

History has a way of repeating itself. Imitation is the best form of flattery. It’s time Tony Khan flattered WWE by creating a copy so good, it makes loyal viewers switch sides.

The rumoured AEW Collision show could be this vehicle instead of ROH. A two-hour Saturday show would need to resemble Dynamite’s story progression more than Rampage’s pure action dynamic. To differentiate, and prevent Rampage becoming irrelevant, this could be the PG show AEW has on offer. All the reasons listed above for changing ROH can be applied here instead.

Or we have the option to amalgamate and instead of it being AEW Collision, it is a ROH two-hour show called Collision headed by a returning CM Punk. The story is already written: he can’t work with the “children” in AEW and The Elite, so he’s dragged ROH to network telly.

The most outlandish—and biggest risk of all—would be for Tony to create yet another new brand. It would be free from AEW and ROH’s adult orientation and could start on a blank page. It could still use CM Punk in the role described. 

What Collision can’t be is Dynamite-lite, offering nothing new to AEW’s TV library. Being a two-hour show, all signs point to AEW needing a brand split. This would enable them to use their sizeable roster more effectively (and expect more free agents in the coming months following WWE’s buyout). But this alone won’t improve ratings or market penetration.

Tony Khan can’t win his imaginary war, but he can become something more like an equal than an afterthought if he acknowledges there needs to be a flavour for every fan out there. Whether its Collision or ROH he uses as the vehicle for this—or even a new brand—he needs to think outside of his box.

However, if he chooses to keep the new status quo and sit on one million viewers in order to maintain his vision, that should be applauded and respected. What he has created is the alternative many of us craved. And by its nature, alternative is rarely ever mainstream.

Ring of Honor: Supercard of Honor (2023) — Review

At the start of a packed WrestleMania weekend, Ring of Honor had the task of competing with AEW and WWE programmes during its Supercard of Honor show. For any criticisms aimed at Tony Khan’s weekly wrestling shows, most would agree that he always delivers on PPVs. With many flattering to deceive over the next few days, how would this entry perform?

What should be noted, that during the course of a couple of days, performers showed up in multiple events. More than once, it was necessary to double-check on Twitter that an event being watched via Fite+ was actually live. Wrestlers must have had quick Uber drivers and super powers of recovery.

A couple who have enjoyed increased exposure lately kicked off the PPV (excluding Zero Hour). El Hijo Vikingo defended his AAA Mega Championship against Komander. It was a further example of the high-intensity lucha libre style. Dare it be said: Vikingo looked more at ease here than he did against Kenny Omega. Also, when he performed the 630 senton over the top rope, he avoided contact with the edge of the apron. On AEW Dynamite, he clipped the back of his head. This was a relief, and hopefully a sign the last incident was a one-off. The adjustment meant less direct force hit the centre of the table, alas, it didn’t break.

I’d rather have slightly damaged tables if it means unbroken wrestlers.

The champion retained in a solid start to the event.

Other notable mentions go to Athena and Yuka Sakazaki. Athena has found her groove under Khan’s banner now. Sakazaki always delivers a strong performance so Athena getting the victory adds more legitimacy to the title reign. Both women are set for good futures based on what we saw here.

There was also the emotional showdown as Mark Briscoe attempted to dethrone Samoa Joe as the ROH TV Champion. It was played up well, and the commentary team added to this, to the point, it became a 50/50 as to who would win. On a normal day, in a singles match, the bookies would back Joe. But here, with so much emotion built in, and Mark drawing on the memory of his brother, there was every chance the title would change hands

The fact it didn’t, doesn’t knock Briscoe in any way. It was slightly annoying when commentary alluded to this belt being his aim, as opposed to the world title. Why put a ceiling on the man? I can quite conceivably see Mark Briscoe as a ROH World Champion one day. Reach for the sky, brother.

Daniel Garcia lost to Hiroshi Tanahashi in what he’ll be hoping (and be coached backstage) is detrimental but development. But he seems to take the L on too many occasions. He’s a great professional wrestler, not a bad sports entertainer, but risks becoming a strong mid-carder.

The Reach for the Sky Tag Title Ladder Match, up to a certain point, was everything a good ladder match should be. It’s on the cusp of looking unsafe and makes you wince. The issue is, it became unsafe. Wrestlers at Khan’s promotions are constantly pushing the boundaries to make that one big spot which makes people gasp.

There was more than a gasp when Dante Martin went through four tables from the ladder, landed, and pivoted around, immediately pointing officials to his leg. There was a remarkable air of composure for a man whose foot was facing the wrong way. 

We all pray for a speedy and full recovery.

Next up was Wheeler Yuta defending his Pure Championship against Katsuyori Shibata. Simply put:

It wasn’t even the best Pure match you’ll see this year. But it is a great concept when done with talented wrestlers and these two pulled it off. Wheeler losing was a genuine surprise. Maybe it’s so they can lean fully into the current Blackpool Combat Club heel rage angle. It’s hard to do that when one member is defending the title furthest away from running roughshod over rules.

Can you imagine WrestleMania weekend having a finish to a main event the audience didn’t like? I know, hard to picture, isn’t it. That’s what happened when Claudio Castagnoli kept his title by beating Eddie Kingston. In the end (after a testing physical battle), it wasn’t even a big move, just a simple reversal that sealed Eddie’s fate.

The crowd (probably) didn’t boo because Claudio and the BCC are in full heel mode, it was the adoration for straight talking Eddie. This is a man who is always that next match away from cracking restraints on his main event level status. Not even the programme with Jericho alleviated the issue. Maybe backstage antics and politics plays a part? Maybe he’s very good at being in this exact place to garner the strong reaction from the fans?

When all said and done, if I was booking the match, the result would have been the same. Claudio dropping the belt again would harm his credentials. Eddie will still be adored and will get another crack at some point.

7/10

What AEW Needs To Do Next

This Saturday, AEW presents Full Gear, a PPV it hopes will help refocus the company after a turbulent few months. The infamous CM Punk media scrum, and the subsequent incident with The Elite, shed light on the company’s internal troubles. But the Punk moment was just the tip of the iceberg. Tony Khan did an excellent job—a service, in fact—providing professional wrestling fans with a real alternative.

While WWE unloaded, Tony Khan relentlessly recruited. Sometimes less, is more. In this case, it’s become the law of diminishing returns. The Punk episode was the epoch of the problem. Since then, weekly TV has become lacklustre. AEW always had a vibe, a feel—and even when it was finding its feet—a sense of direction. We were all pulling in the same direction. Now, it feels a little lost. 

AEW has always delivered when it comes to PPVs. These are the things that need to happen following Full Gear.

Get ROH Out of Here!

This writer was excited when Tony Khan announced he’d acquired Ring Of Honor. The pandemic made me venture to wrestling promotions (via streaming) I’d normally overlook. ROH being saved went well with that sentiment. It was good that their video library would be added to AEW’s (and not form part of the WWE Network).

Tony was obviously happy with his new toy and wanted to show it to his TV execs. That’s cool. Let’s help ROH get a TV deal. But that effort has become all consuming. Constant ROH plugging has suffocated everything that made AEW stand out. At one point, I’d have happily paid extra for a ROH Fite TV subscription. Now, I’m not sure I’d dive straight into a YouTube ROH stream. He’s over saturated his own product with another of his products.

If Ring of Honor had been the answer AEW fans were looking for, Tony would never have needed to create AEW.

Following this Saturday’s PPV, ROH needs to be quietly shuffled to one side and away from Dynamite and Rampage. Perhaps this means Chris Jericho should drop the title. He’s too big of a name to be pushing a promotion that doesn’t have a TV deal.

Make Dark and Elevation Relevant

Elevation isn’t the show we’d been sold. That’s long in the memory now, but the description from day one should have been: a slightly bigger version of Dark. The problem for casual fans is the Dark shows are primarily used to boost wrestler rankings (we’ll get to those in a minute) and help green performers get used to the industry. 

There’s nothing wrong with either of those pursuits.

But there needs to be separation and purpose added. Dark should be the pure training show. Where new talents expect a squash but are given time to breathe, learn, perform in front of an audience (the studio is especially good for newcomers), and get used to the feel of a big promotion.

Elevation should be the place the performers go to compete for—don’t groan—the Dark titles. Men, Women’s, and Tag Team belts exclusive to the Dark brands. I know, I know, people think there are too many belts in AEW already. There isn’t: they’re just mismanaged. And if we get rid of ROH gold on AEW TV, the number of AEW titles is okay.

We all begged for Trios Titles and the All-Atlantic has the potential to become something more than a simple secondary title.

Dark needs titles to give matches more meaning. And the rule can be added that once a wrestler has appeared on Dynamite or Rampage a certain amount of times within the last six months, they are ineligible to participate for the Dark belts.

Bring Back The Rankings

A simple one: just bring back the rankings. It was a unique feature that made every match mean something. Let’s not have eliminator matches or convoluted round-robin tournaments. Let’s just use the rankings ladder. (And start a separate rankings and match record for ROH so they can’t appear on AEW shows.)

Bring Back The MIA Talent

At the end of The Wizard of Oz, Dorothy is told: “Everything you were looking for was right there with you all along.”

Tony, everything you needed was with you all along. You didn’t need to sign every former WWE free agent (to be fair, he passed on a few), you didn’t need to buy another company [enough on the ROH digs —Danny], there were enough AEW originals that were ready to flourish. Some of them were, only to be pushed aside or allowed to stagnate. When Orange Cassidy beat Jericho, it should have made him headline a PPV by now. Hopefully, holding gold now is the start of that journey.

There could have been more Britt Bakers, MJFs, and The Acclaimed type natural breakouts.

The talent that saw AEW as the light and made the switch haven’t been rewarded. Miro and Malakai Black being the obvious examples. It’s time to get back to focusing on what made AEW great for the majority of its three+ years.

We want to see the AEW faces that have been sidelined because of over-acquisitions and meandering storylines. With the pool of talent at Tony’s fingertips, we shouldn’t have so many repeat matches. And we should never see Jeff Jarrett in front of the camera or Jay Lethal (who is a top talent) wrestle on what feels like every show, every week.

Spread the airtime, build new stories.

AEW will be fine.

There have been many positives, even in the turmoil. Jon Moxley has matured into the focal point and person capable of lifting a company onto his shoulders and running with it. He’s had help from Jericho and Bryan Danielson. William Regal (who will probably betray him this weekend 😂) has been stellar. Proving, some signings really have worked out. The women’s division keeps getting stronger and has a depth of talent now unrivalled anywhere.

Following Full Gear, AEW needs to get back to doing what it does best: simply being AEW.