Category: AEW

Understanding AEW and WWE: Streaming and Fan Perception

Clive BallsLeave a comment

When I was a kid, I preferred WWF to WCW. There are a number of factors that came into play. WWF was more abundant and accessible. I had satellite TV so caught all their shows and PPVs. As I recall, WCW was restricted to a highlights type show on ITV. That might not be correct, my younger self may have just lacked the smarts to find the rest of its output. 

Regardless, what I saw of them made me think WWF was the real thing and WCW was a cheap ripoff. This feeling of it being a supermarket own brand compared to the real thing came down to how it looked. That’s not to say I liked nothing about WCW and I certainly admired some of their wrestlers. If I’m honest, the main distinction came from a place of snobbery. WCW felt cheap. The Fed had better production values. 

Quite why or how this facet won me over is a mystery because Kendo Nagasaki was my favourite wrestler growing up and the final product on World of Sport was several notches below the American counterparts. 

Later on, Hulk Hogan switching companies had zero bearing. If anything, it underlined how WWF was the superior product. I had never cheered on Hogan and every PPV I silently wished Hulkamania would die before my eyes. The promise of it living forever irked me. The only time Hogan impressed me in the ring was when he played Thunderlips in Rocky III. 

Not that I was happy with how WCW was represented during the Invasion storyline. I understood the home team was always going to win but I wanted to see a fair fight. Just as if my favourite DC characters went to war with Marvel, I’d want to see Batman try and pin down Spider-Man, Superman respond to a Hulk smash. We didn’t get a true WCW face The Fed. The vortex it created highlights that even as number two, WCW had genuine value. 

Even with my biases and slanted perception, I felt bad for WCW. 

But Vince McMahon has a trait all the best salesmen in the world possess: don’t ask the consumer what they want, just convince them their product is what you need. 

The WWF (and of course, now WWE) has its own, very distinct and formulaic, style. For the majority of Vince’s rule, he stayed true to his vision and it undoubtedly worked — in a business sense. It isn’t a style that cares so much about the actual wrestling. At least not on a weekly basis. When I was younger, sometimes I did prefer the speaking segments and only really appreciated the in ring performances when it was PPV time. That was Vince working his magic on two fronts. He wasn’t giving away stellar matches for free. You needed to pay for the PPV to see genuine classics (which wasn’t a cost bearing exercise in the UK back then). The fact the weekly shows were a step below only elevated those PPV bouts even more. And it led to the second part of the method: the focus was primarily on the characters. 

There’s a reason that Shawn Michaels putting Marty Jannetty through the barbershop window was shocking then and still iconic today. 

The emergence of the nWo caused McMahon to fight fire with fire and deviate to a more adult orientated product. Once the war was over, he eventually returned to the safer PG lands, with cartoonish characters and bland weekly shows. 

And he made even more money.

At its very core, WWE is the home of unoriginal copy cat production. Its innate property is producing something that has already been tried and tested elsewhere. Don’t get me wrong, it often takes the original idea, and as The Rock would say, shines it up real nice. The majority of the time—especially in the modern era—it just creates a soulless copy. Even Cody Rhodes (who has been great since his return to the company) felt the need to steal a Christian Cage scene. 

We have all heard Oscar Wilde quoted as saying: “Imitation is the sincerest form of flattery.”

Well, he did say that, but it’s an incomplete sentence. He actually said: Imitation is the sincerest form of flattery that mediocrity can pay to greatness.”

This is where WWE’s first real rival for decades comes in. AEW has rejuvenated the industry and has tried things outside of the WWE wheelhouse.

And measured side-by-side, the things that AEW does well are great compared to the knockoff Fed version. 

But presentation and perception go a long way. It makes me wonder: if I were a kid now, would WWE’s more polished production and ease of Netflix access win me over?

I think there’s a high chance it would. It took a long time for my despair with The Fed to set in. The younger a person is, the more malleable and open to suggestion they are. Being told WWE is the Grade A product, over and over again, is going to make people believe it without an objective inspection. 

Triple H—and TKO— can run the same template that Vince did before them and expect similar results in terms of return. And in terms of dwindling weekly wrestling performances. 

The Streaming Era isn’t a traditional model. So there are parts of the template that will come under challenge. The Netflix deal is great for WWE. The increased international exposure alone is something that will lead to a further expansion of income streams. Paul Heyman is right to say WWE is mainstream again. Having RAW on Netflix every Monday solidifies this. 

AEW also has an ace in this regard. The MAX deal has been met with some derision on X. The AEW haters see it as an insignificant bonus to its output. Claiming if viewing figures were that good, Tony Khan would be mentioning them. There is probably some truth in that last point. The part they’re missing is AEW content on a prestigious streaming service is exposure money can’t buy. The thing is, they didn’t need to buy it: they were paid for the privilege. 

When MAX is integrated into Sky and Now TV in the UK next year, it appears AEW will follow. The current ITV deal expires as MAX arrives in Britain. Being on free-to-air offers more eyes, but ITV hasn’t been a good home for AEW. Most of the UK fans watch via Triller. Moving exclusively to Sky may place it behind a paywall but it should get a bigger push from the broadcaster. It was a home that did WWE no harm. The live viewing figures for RAW at 1am on Sky Sports exceeded free-to-air wrestling shows at times.  

Even with any potential boost, AEW seems to be on a hiding to nothing when it comes to wider appeal and objective approval. It may just be a matter of time. The Attitude Era found an audience because kids who’d enjoyed cartoon wrestling were older and fancied something edgier. The PG fans will become rebellious teenagers. There might be an audience in waiting. 

Perception also comes with taste. It’s like cola. CM Punk seemingly prefers Pepsi. I’m a Coca-Cola guy. One was the taste of a new generation. In wrestling terms, AEW is the Pepsi and will never win over Coke diehards. I didn’t write that analogy for the incoming pun, but Pepsi made headway with Pepsi Max. Now we have AEW on MAX. It’s the same flavour but its constitutional elements are different. 

Tony Khan has reinvigorated professional wrestling. The industry was drab—apocalyptic in feel—when it was just The Fed unchallenged. 

The appearance of AEW made WWE up its game. The problem is, WWE fans over-hype things in The Fed and have a different set of rules for what is a weak moment when it comes to AEW. 

AEW in turn doesn’t get the credit—or highlight enough—what it does better than WWE and it feels, because of the endless tirade of criticism, can be prone to pivot multiple times with stories to try and win plaudits. 

This method will never work. Tony Khan needs to have faith and stick to his guns. Hangman Adam Page’s journey to his first world title was over a long period. A time when the anti-AEW hate was barely registering. Imagine if that same set of circumstances was being played out in today’s environment. There’s no chance the story would have been given time to breathe and grow. 

WWE’s Bloodline saga has been a resounding success. It didn’t start so hot. But WWE has a history of being stubborn (often to a fault) and seeing the original plan to its conclusion. 

AEW started out as “the alternative”. It should become inward looking again. Ignore the noise. Ignore any free agents The Fed creates. Hard sell its multiple five star matches. 

For some, we’re past the point to be impartial and nothing the rival company does will get the appropriate level of appreciation from opposing fans. Hopefully for the rest, they can take a minute to realise wrestling is like music. Don’t get angry if the latest jazz album doesn’t play like Metallica. You don’t like jazz. You need to listen to heavy metal and rock albums. 

Don’t buy a dog and expect it to meow

Don’t watch entertainment and expect sports. 

Don’t watch WWE and expect AEW. 

Reports of AEW’s Death Have Been Greatly Exaggerated

Clive BallsLeave a comment

One would think that a new TV deal worth around $150M a year, for a guaranteed three years, would be a cause of universal congratulations. But such is the toxicity in the Internet Wrestling Community, it only takes a slow ten-count before the naysayers are out picking holes in the terms. Because everyone on X has a law degree and a crystal ball into the future.

When it comes to AEW, those who prefer WWE, or have just taken a complete dislike to the wrestling upstart, spend hours looking into their crystal balls and manifesting its implosion. Much like the Millennium Bug, these predictions will invariably amount to nothing. Not that there aren’t any legitimate concerns about the health of the company or its creative direction at times, but they are nothing more than growing pains. Also, pro-wrestling doesn’t—despite what some will have you believe—follow a sure-fire formula for success. Much of the time, it’s hit and miss until you find something that works. Then the money maker is usually milked until it’s shrivelled beyond recognition (looking at you, nWo).

AEW was always going to have a period of readjustment. It burst onto the scene at a time when WWE was flat. A generation of fans had either left pro-wresting altogether or enjoyed less accessible shows and the indies. Mainstream wrestling was as good as dead to many. Which is weird to say because it remained a commercial success by most metrics. Vince McMahon had no real competition and was in coast mode. And the IWC complained. AEW was the cure to the illness.

In the first year—and through the pandemic—there was a genuine organic buzz. There is now an unfair lens where everything they do is subjected to a harsher critic. Maybe this is paying back the goodwill tax when its roster had less star names, that managed to put on enthralling shows, but were given more leeway.

It’s impossible to keep the original vibe while expanding and evolving. Sure, the roster is bloated and many brought in nudged out AEW originals then failed themselves. Like Miro. He came, was touted as a future world champion. But instead he sits at home because he has issues with creative. Just like he had issues with WWE creative.

He’s not the only star to bring Tony Khan a problem or two. The obvious one being CM Punk. Who, in a swift career move, proved he is a hypocrite and someone should tell him he’s told lies. But—he is symbolic of the problem some fans are suffering with AEW: they thought they wanted a WWE alternative when all they wanted was WWE to be better.

WWE has now improved (competition does that). And a reinvigorated WWE product has fans returning to The Fed, which leads them to complain about the things AEW do that is so un-WWE like. So AEW is damned if it does, damned if it doesn’t. It is the alternative and thus, can’t be a WWE with lower production values that has spots with blood. Which is handy, because WWE has decided it will now do blood again so those Fed fans that complain can secretly enjoy their fix.

We read about less backstage issues now Punk has left. I’m not saying he was a leak, or the cause of them all, it’s just an observation. The most telling recent leak revolved around Britt Baker. If there’s any truth that she bumps heads a lot, it’s a true test for Tony Khan and his powers of discipline.

This writer is a fan of Tony Khan. He has saved the pro-wresting business from succumbing to a WWE PG Era bland, cartoonish, parody. There’s no doubt he gets things wrong. He isn’t a natural in front of the camera. He has done things he said he wouldn’t do (like being on camera as a character). The most notable being keeping Rey Fénix under contract when he looked WWE-bound.

This was a smart business decision. Back when AEW was new, Tony offered overlooked wrestlers a chance to show their talents on an international stage, free from overbearing creative. He didn’t want it to be a prison, if people found they didn’t like it, they could leave. That was great when AEW was finding its feet, but like many things in life, the fun is always ruined by people who take the piss.

Those heady days have ended and will never return. Tony needs to become a stern leader. In the Mr. McMahon documentary, Tony Atlas explained how Shane McMahon was too nice to be the boss. Khan is finding out the hard way there isn’t a truer statement in pro-wrestling. The locker room will see a benevolent employer as a pushover. If he let the Lucha Brothers leave for WWE, there could be a significant number of other wrestlers pressing for their release.

Some may see this as an admission that there’s real trouble in AEW. Why would so many want to leave all of a sudden? Because people who had bad attitudes elsewhere have found out they can’t swing the lead in AEW. And those who feel underutilised want a chance in a different place. They should be reminded that hard work and the right character count for everything: just look at Swerve Strickland. There will be some who think AEW has a ceiling that hinders their prospects of transcending pro-wrestling.

The belief on that last point has evidence if you think TV ratings carry any weight. In reality, they do. If a million people are watching you perform every week, that increases your chances of being seen by the right movie director or becoming part of the Zeitgeist.

This is an area where both AEW and WWE fans have double standards. WWE fans for years of defending declining ratings. Then AEW supporters—led by an over-exuberant Tony Khan—spoke of a Wednesday Night War when week-after-week Dynamite out performed NXT in the rating. Hell, Chris Jericho even called himself the Demo God.

It seems in wrestling, the ratings only matter if your side is winning.

Warner Bros. Discovery (WBD) doesn’t appear too concerned with the current ratings. As part of the new deal, Dynamite and Collision will also be streamed on Max. This gives greater exposure to AEW. It also should be noted AEW has been streamed for a long time on Triller TV. It would be naive to think fans in the USA don’t access it there with a VPN. If there was a worryingly decline in interest, AEW’s PPV model would collapse, they wouldn’t be able to fill major events.

Wembley managed just shy of 50,000 this year (capacity reduced due to local constraints) and WrestleDream sold more tickets than last year’s edition.

The weekly shows are struggling to fill arenas. Welcome to austerity. Everyone has less disposable income. WWE has trimmed a notable amount of WWE Live dates. All companies have reduced footfall. AEW should acknowledge this and select more bespoke, smaller capacity venues.

Running weekly shows will always lead to fan fatigue. AEW has been judged harshly, not only with attendance, but with the notion it doesn’t tell stories. We always had weekly matches without build. Jim Powers would be rolled out on TV just to showcase WWE’s prime talent. Sure, the commentators would use that as an opportunity to discuss the superstar’s wider issues to progress a story, but the match itself was irrelevant and came from nowhere. At least now, we get competitive matches and—this may come as a shock to some people—the act of storytelling in pro-wrestling originally was told in the ring. The art of this sport we love is to tell a complete story with the ebb and flow, the subtle gestures and mannerisms, from bell to three-count.

And the loudest critics—who for some reason get Dax’s attention—prove how flawed their argument has become. Apparently there was no story going into WrestleDream but we have some coming out of the PPV. Or, here’s an idea: the foundations and nuances of multiple stories is being laid over a long period.

What people mean when they say WWE tells stories and AEW doesn’t is this: WWE dumbs everything down so simpletons can understand it; AEW doesn’t spell everything out for its wrestling fans.

If The Fed’s feud of the year needed a bracelet to help fans understand, they aren’t going to understand true long-term storytelling that Jon Moxley or Hangman Adam Page are serving.

AEW has the strongest array of talent ever seen within an organisation. The number of men who could make convincing world champions runs into double figures. The women’s division is also loaded with viable candidates. Maybe this plethora of talent is often overwhelming when it comes to balanced booking. Tony Khan should seek fewer acquisitions and solidify the names on his books. One reason we don’t need a month long build to a match is because Tony can put on a dream card every day of the week and avoid repeats.

But he can’t (and shouldn’t) do this. So far, AEW hasn’t put on a bad PPV. And it’s good we see important matches on TV. But less is sometimes more. Tony Khan—for business purposes alone—needs the casual fan. WBD wants the casual fan.

AEW can never be a true diametrically opposed alternative to WWE and attract the stars diehards want to see, or the ratings TV execs demand. There has to be a crossover, like a Venn diagram, for what a successful pro-wrestling company looks like. There’s the sickos and the mainstream kids. Any extremes die out or remain on the fringe.

AEW isn’t dying out. It’s working its way from alternative to a Max mainstay. And only a lunatic would do this with it on the fringe.

The new Moxley era is already very promising. It delivers the organic edgy feeling AEW started out with but is accessible enough for it to grow and be accepted by a prime time audience. People wishing AEW to fail, are praying for a return to a bland WWE. Are hoping thousands of people struggle for work. Are working against the industry as a whole.

Every single promotion should be able to face criticism. But AEW doesn’t deserve the Doomsday Clock countdown or unreasonable negative bias.

AEW: Where it’s best if they continue to wrestle.

Did AEW Dynamite Deliver a PPV?

Clive BallsLeave a comment

Tony Khan had every right to tout the May 10 episode of Dynamite as a PPV on TBS. The match card was stacked. Ring of Honor World Champion Claudio Castagnoli faced off against ROH Tag Team Champ Rey Fénix, the AEW International Championship and the World Trios Titles would be defended, with a main event of Jon Moxley squaring off against longtime nemesis Kenny Omega in a steel cage. In between we’d get Anna Jay and Julia Hart in a No Holds Barred match and hear from Christian Cage and FTR.

On paper, it really did look like a PPV. But there’s a term in football: the game isn’t played on paper. Just because a card looks good, doesn’t mean it’ll stand up. One thing AEW does well is PPVs. Even when the company has had a rare dip heading into a PPV, it always delivers. So giving a nod to that standard for a TV show was adding pressure.

The opening bout between Fénix and Claudio had the stipulation that whoever won could challenge the other for their belt. Readers familiar with my opinions will know I’m not a fan of non-title matches where a champ can lose in order to serve as a qualifier (or “title elimination match”). It’s my view that if you’re fighting, the gold’s on the line.

Having said that, this was a smart compromise. It served as an eliminator, both could look strong regardless of outcome, and the Tag Titles being in the mix add another permutation. There’s more chance of finding a universe where Donald Trump is a quiet humble man, and Aqua followed up “Barbie Girl” with an album that surpassed Led Zeppelin’s excellence, than you are to come across one where Fénix and Castagnoli put on anything other than a high grade contest. If you don’t enjoy watching these two, you don’t really enjoy wrestling.

It started high tempo and never took a breath. Taz observed on commentary that they were only four minutes in, and there’d already been so much action.

Claudio winning is a shame in the sense it keeps Rey Fénix away from a big singles match but Khan is building the Swiss star into an indestructible force. It would be logical to assume he’ll choose Wheeler Yuta as his tag parter, and that’s who’ll eat the pin when the BCC face off against the Lucha Brothers.

The show definitely got off to a PPV-worthy start but this is where we should remember it is a television show. It would be remiss of Tony Khan to go all in [is that a pun? — Danny] on weekly programming as it’d make the big shows feel less grand. Unlike WWE PPVs that consist of extensive filler, AEW is more action packed which leaves little room for storyline expansion. With this being a TV show, there was need to punctuate the matches with developments.

We saw both Miro and Thunder Rosa return backstage and went to Tony Khan’s office. Both have been sorely missed. Yes, it’s a stacked roster but these two are world class talents. Thunder Rosa especially should be thrown straight back into the world title scene. Miro probably needs to earn some trust with Khan’s creative instincts before he’s main eventing.

Two different ways to progress a feud were also presented. FTR continued their troubles with Jay Lethal and Jeff Jarrett. Mark Briscoe came out to announce he would be the special guest referee at Double or Nothing when FTR’s AEW World Tag Title will be up for grabs. In what was supposed to be a drink to toast the creation of the match, Sonjay Dutt spat the spirit (I’m guessing a fine tequila) into Dax Harwood’s eyes. A blinded Harwood acted on instinct, and during the ensuing melee delivered a piledriver to Mark Briscoe. At this point, it should be mentioned Dutt must be a genius because there’s not a character I despise more in all of professional wrestling.

Dax could play the role of impetuous hothead well. They should lean into his unhinged, hit-first-ask-later side more often.

Christian Cage went down the other path to build his issues with Wardlow. He delivered a speech that begs the question: is Christian the best at cutting a heel promo in the world? MJF has a strong shout but Christian’s are delivered with such callous precision, it’s a close call. He managed to get a dead dad remark in too, just so you know the level he’s aiming for.

There are two types of people in the world. Those who prefer Coke over Pepsi. Those who think Edge is better than Christian. I am not in the Edge camp. Christian is a legend who delivers to a higher standard in every department.

The Trios match between House of Black and Best Friends and Bandido never really recovered from a stipulation that wasn’t fully utilised. It was an average part of the show where no one expected Malakai and his crew to lose. Even Julia Hart won in the match beforehand over Anna Jay. That probably was a better bout than the Trios Title defence, and the women sold the violence well, but it wasn’t on the level we’ve seen from other hardcore female matchups.

Slightly above the middling matches was the Orange Cassidy International Championship defence against Daniel Garcia. Again, no one would have expected OC to drop the belt here. It’s clear that Garcia is in some kind of holding pattern. He loses title matches but always looks strong. He put Cassidy through the wringer, his cockiness being the downfall. For a man who slayed the American Dragon, he needs another notable win soon.

Let’s cut to the chase on the main event. It wasn’t the best steel cage match we’ve ever seen in AEW. But it would never be like the Bucks and the Lucha Brothers. It was always going to be brutal. Bryan Danielson said on commentary that Mox doesn’t even wake up until he’s bleeding. And the blood flowed from both men.

You’d be surprised to hear that Jon Moxely became a top rope specialist, that most of his work was done from said rope. He wasn’t doing is best Rey Fénix impression though, he disassembled the top rope and proceeded to use its hook inside Omega’s mouth before choking him with the rubber covered steel.

Eventually both men went through the front of the cage following a V-trigger. Omega actually took the brunt of the damage, landing awkwardly on the lower portion of the cage.

Next, we entered swerve city. Moxley rolled Omega into the ring, both men now drained from barbwire wrapped chairs and landing on broken glass, and produced a screwdriver. Enter Don Callis, he snatched the tool from Moxley’s hand, pleaded not to be hit, which opened the door for Omega to launch Mox into a turnbuckle. Omega hit the One-Winged Angel, and well, nobody kicks out of that. Technically, Mox didn’t but he wasn’t pinned as Don Callis broke the three-count by  driving the screwdriver into Omega’s head.

The ultimate betrayal.

Was this episode PPV quality? Not quite, it lacked that unquantifiable ingredient that makes AEW PPV’s standout. This is okay. After all, it’s an episodic TV show and on that front we had storyline builds, returning wrestlers and still a couple of matches that were of the highest order.

The main event is one of those highly rated affairs. It wasn’t like the speed and art of the opening match, instead it was an exercise in violence and nuanced storytelling. Some may initially dislike the Callis turn but it is a masterstroke that fully opens up the rivalry between the BCC and The Elite. There is a clear distinction between the good guys and the bad, and it’s okay if you still want them all to win. With these two factions at loggerheads, the fans will never be the losers.

Moxley and Omega added another chapter to their rivalry and with this one, there will never be a thawing of the hatred. Mox has now broken up family. These two are AEW’s Batman and Joker, destined to square off forever, neither able to overcome the other in definitive fashion.

8/10

Tony Khan’s “War”: AEW Collision and What ROH Could Have Been

Clive BallsLeave a comment

First off, let’s be clear: there isn’t really a wrestling war right now. Tony Khan believes there is. Certain elements of the Internet wrestling community think there is (and actively partake in dropping bombs) and talent pretends there is when it’s contract renewal time. But the reality is, there can’t be a war when one company is so far ahead of the other in terms of TV ratings and revenue.

Nothing AEW achieves will put WWE out of business. WWE was recently valued as a $9.3 billion enterprise as it formed a new company following Endeavor’s acquisition and merger with UFC. That combination touted as being worth in excess of $21 billion.

Tony Khan couldn’t get a TV deal for Ring of Honor.

In the war between WWE and WCW, it was a fight to the death. This time—at best—it may slightly affect WWE’s bottom line if AEW continues to grow, and ran live events on the same days as WWE’s non-televised shows. AEW’s arrival has actually generated more chances for wrestlers to work. It’s opened up the wrestling world and brought in more fans, or at the very least, brought back those who had become disenfranchised.

What was notable in the Monday Night War was how WWE had to change its game. Vince McMahon’s natural inclination is to have PG, cartoony characters. When WCW produced an edgier product, Vince had to adapt. The Attitude Era was the result and has been viewed with nostalgia ever since.

In the modern day faux war, Tony Khan is the one holding the edgier, more adult based product. Blood may be banned in Stamford but Jon Moxley is contractually obliged to bleed every time he hears a bell ring. In this generation, the product closer to the Attitude Era has failed to win the ratings battle against RAW and SmackDown.

Eventually, the children currently watching WWE will outgrow it and migrate to AEW. Until then, Tony Khan needs to secure more viewership. Even the acquisition of big WWE names didn’t significantly budge the needle. CM Punk had a great Rampage debut but it didn’t translate into a massive return each Wednesday. Bryan Danielson is beloved by fans as one of the best wrestlers on the planet. He’s in a place now where he gets to prove it. The problem for TV ratings is, not many casual WWE fans care about wrestling, especially if it’s caked in violence.

The best way to directly compete with PG WWE is by creating PG content.

This is where Tony Khan faces a conundrum. AEW has a strong identity and style. Migrating to a PG show would all but kill the company. Its loyal fans (which are an organic fanbase) would leave, in the short-term it would fail to turn the heads of WWE viewers. The chances are, Tony doesn’t even see it as an option. But there are several (imperfect) solutions.

AEW’s TV shows are finally back in the groove after removing Ring of Honor content from weekly programming. Which brings us to option one. Ring of Honor, up to this point, has been presented along the same lines as AEW. Admittedly, its history doesn’t look like the natural fit for a PG presentation. But if you took a highlight reel from WWE’s Attitude Era, that would be a hard sell to a modern day TV exec for a PG Sports Entertainment show. Still, here we are.

ROH could easily be repackaged. The fact is, it failed to secure a TV deal after months of Tony Khan shilling the product on TBS and TNT. It would be superbly optimistic to expect the relaunched Honor Club to recruit a notable subscription count. Not many will pay $9.99 just for a weekly show.

Unless they are going to offer specials like Impact Plus, Tony Khan may need to return to the drawing board and turn ROH into the family friendly version of his universe. Women Of Wrestling’s ratings prove there is a market for a commercially friendly audience. Its ratings trounce Impact Wrestling, which itself is a solid product. He’d find it an easier sell to those in charge of cable channels to pick up a rejuvenated family version of AEW in the guise of a new ROH. There’d be enough separation between AEW and ROH to dispel fears that the PG audience may inadvertently be drawn to the edgier Wednesday and Friday shows.

The market exists to break WWE’s dominance (if not its profits) but the first rule of showbiz is to give the people what they want. The majority clearly want the soft version of wrestling that fills three hours of television every Monday night. Unless brand loyalty is so strong with WWE that people will watch it regardless of what they churn out. We know this can’t be entirely true. Ratings have improved since Triple H’s arrival as Head of Creative, proving it isn’t watched mindlessly by everyone.

Luring the WWE fanbase with a throwback product hasn’t made a significant dent into WWE’s coffers. It’s time to try with a direct imitation. It worked for WWE in the Nineties. DX was a reaction to nWo. The whole vibe of the Attitude Era was taking what WCW started and trying to do it better. History tells us they succeeded.

History has a way of repeating itself. Imitation is the best form of flattery. It’s time Tony Khan flattered WWE by creating a copy so good, it makes loyal viewers switch sides.

The rumoured AEW Collision show could be this vehicle instead of ROH. A two-hour Saturday show would need to resemble Dynamite’s story progression more than Rampage’s pure action dynamic. To differentiate, and prevent Rampage becoming irrelevant, this could be the PG show AEW has on offer. All the reasons listed above for changing ROH can be applied here instead.

Or we have the option to amalgamate and instead of it being AEW Collision, it is a ROH two-hour show called Collision headed by a returning CM Punk. The story is already written: he can’t work with the “children” in AEW and The Elite, so he’s dragged ROH to network telly.

The most outlandish—and biggest risk of all—would be for Tony to create yet another new brand. It would be free from AEW and ROH’s adult orientation and could start on a blank page. It could still use CM Punk in the role described. 

What Collision can’t be is Dynamite-lite, offering nothing new to AEW’s TV library. Being a two-hour show, all signs point to AEW needing a brand split. This would enable them to use their sizeable roster more effectively (and expect more free agents in the coming months following WWE’s buyout). But this alone won’t improve ratings or market penetration.

Tony Khan can’t win his imaginary war, but he can become something more like an equal than an afterthought if he acknowledges there needs to be a flavour for every fan out there. Whether its Collision or ROH he uses as the vehicle for this—or even a new brand—he needs to think outside of his box.

However, if he chooses to keep the new status quo and sit on one million viewers in order to maintain his vision, that should be applauded and respected. What he has created is the alternative many of us craved. And by its nature, alternative is rarely ever mainstream.

FTR with Dax Harwood Live (March 30, 2023) — Review

Clive BallsLeave a comment

In a weekend filled with wrestling, a live episode of FTR with Dax Harwood aired on Fite TV. It clashed with Impact and NJPW’s Multiverse United, so it speaks volumes about those involved that this writer believed it took precedence over a PPV crossover.

I’ve always been one for intrigue. I still slow down for car crashes. On some level, the FTR with Dax Harwood podcast offers a mix of these. You’re going to be afforded some insight, a look behind the curtain, and there’s a chance Dax will say something to anger either a fellow wrestler, the fans, or both.

He’s completely aware of this. Throughout, there were comments made about his tendency to rub people up the wrong way. It was good to see Cash Wheeler offer the sort of support most of us can only dream about receiving from our friends. It’s the strength of that connection which permeates into their on-screen characters. Fans want to fight for FTR.

The cloud of a WWE departure still looms large. Anyone hoping for hints here will be sorely disappointed. There were as many throwaway comments which support the idea as there were working against it. If they are leaving, they’re giving the job for The Gunns every service. The AEW Tag Champions appeared in the middle of proceedings, cut a generic promo, and were escorted out.

Gimmicks never take breaks, ask Mark Galloway.

Special mention for how good Matt Koon is live with an ad-lib.

What came across strong was how Dax has filled his life with good people. Powerhouse Hobbs appears to be the most genuine guy in the business. Despite personal tragedies that would have floored most people, he’s continued to develop into a main event player.

Shawn Spears is an honest speaker. Acutely aware that by not politicking, he’s probably placed a ceiling on his career. But I agree with the ethics of this choice: it’s better to have restrictions placed upon you that represent integrity, than sell your morals and float into corruptible purgatory.

With Wardlow on stage, they spoke of how good The Pinnacle should have been. FTR with Spears and Wardlow could still be repackaged, minus MJF, and cause havoc as a fan-favourite act. It would work because these guys have each other’s backs.

One thing that stood out for me was how this live chat inadvertently highlighted an issue affecting both AEW and WWE. In all fairness, it actually is a bigger problem for AEW. There were two moments in the show when it came to light. The first was when Cash and Dax took a question from a nine-year-old boy. He’d asked what their dream match would be and for what titles.

Dax, attempting to gauge the boy’s knowledge, asked for his favourite wrestler. Dax offered Cena from WWE, Kenny Omega from AEW. Cena probably hasn’t been around enough in recent times for a nine-year-old to appreciate. Kenny is beloved by wrestling purists and fans who have followed him elsewhere. But Orange Cassidy probably engages more with kids, and no disrespect – he is a special talent, and deserves all the success coming his way – OC isn’t a Cena, a Hogan, a Rock.

The silence of the nine-year-old made more sense when Shawn Spears spoke about how he loved the wrestling part but had always been driven by the character aspect. That characters pulled him into the sport. He mentioned Mr. Perfect. This rang so very, very true. He was the first character that pulled me into WWF. As a kid, my finisher of choice was the Perfect Plex. Not a fancy move (a fisherman’s suplex) but cool because I’d bought into the man delivering it.

Perhaps there are too many professional wrestlers nowadays too wrapped up in themselves. They’ve forgotten the goal to get over with the fans. Sure, many big names were notorious for backstage politics, but they used their drawing power to leverage the outcomes they wanted. Nowadays it seems wrestlers learn to politick an hour after learning their first hip toss.

FTR with Dax Live assured us there are genuine good guys in the business, we just need to give them a chance to shine.